Duration: 33 weeks

The Qualification: This qualification reflects the role of individuals who possess a sound theoretical knowledge base in marketing management and demonstrate a range of managerial skills to ensure that marketing functions are effectively conducted in an organisation or business area. Typically they would have responsibility for the work of other staff and lead teams in conducting marketing campaigns. Depending on the units selected for the qualification, candidates may obtain a generic marketing qualification or specialise in direct marketing, public relations or international marketing.

Skills & Job outcome:Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:

• Marketing Manager (with work experience in sales)
• Marketing Team Leader
• Product Manager
• Public Relations Manager

Job Competencies: This qualification is for candidates who work or want to work in marketing in a large organisation. You will learn to evaluate marketing opportunities, establish and adjust the marketing mix, develop a marketing communications plan, implement a marketing solution and review marketing performance.

Units
Cost
Entry Level
Pre-requisites
RPL - Recognition of Prior Learning
CT - Credit Transfer
Class Sessions
Teaching / Delivery Methods
Academic Calendar       2011     2012     2013     2014
Assessment procedures

Qualifications      Certificate II      Certificate III      Certificate IV      Diploma