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Certificate IV in Marketing and Communication

BSB42415 (CRICOS 091981D)

THE QUALIFICATION

This qualification is suitable for those who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others; however they typically report to more senior practitioners.

JOB COMPETENCIES

This course has been designed for people who want to work within an organisation’s marketing team or department and use well developed marketing and communication skills and knowledge based in a wide variety of contexts. It is also suitable for candidates planning to establish their own company. Candidates will learn how to research, present and debate ideas, analyse the market and customer behaviour, promote products and services, develop and apply marketing communication as well as develop general supervisory skills. This course will provide them also with the opportunity to obtain knowledge and skills to apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources. It will allow them to provide leadership guidance to others with limited responsibility for the output of others.

SKILLS & JOB OUTCOME

Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:

  • Sales Representative
  • Public Relations Officer
  • Product Officer
  • Marketing/Communication Team Supervisor

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UNITS FOR BSB42415 – CERTIFICATE IV IN MARKETING AND COMMUNICATION

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Core Units

BSBCMM401  Make a presentation  

BSBCRT401  Articulate, present and debate ideas  

BSBMGT407  Apply digital solutions to work processes  

BSBMKG417  Apply marketing communication across a convergent industry  

BSBMKG418  Develop and apply knowledge of marketing communication industry  

Elective Units

BSBCUS401  Coordinate implementation of customers service strategies

BSBMKG401  Profile the market

BSBMKG413  Promote products and services

BSBMKG419  Analyse consumer behaviour

BSBRES401  Analyse and present research information

BSBWRT401  Write complex documents

BSBRSK501  Manage risk

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DURATION & COST

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52 Weeks / 4 terms

$7000

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PRE-REQUISITES FOR QUALIFICATION LEVEL

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In reference to the Business Services Training Package policy on pre-requisites the Australian Academy of Commerce endeavours to bring the candidate to an appropriate level matching their skills, attributes, experiences and potential. In determining whether a candidate has the required competency for entry, the full requirements of the competency standards of the qualification are considered. These include underpinning knowledge and skills, the language, literacy and numeracy requirements and the levels of attainment of the Key Competencies with the corresponding Performance Levels of each unit of the qualification. The determination of entry requirements and progression between levels are assessed by the Principal &/or the Academic Consultant.

The Academy ensures that all qualifications lead to a work outcome with the broadest possible combination of skills and attributes for maximum employability in the business sector.