Certificate IV in Marketing and Communication
BSB42415 (CRICOS 091981D)
This qualification is suitable for those who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others; however they typically report to more senior practitioners.
This course has been designed for people who want to work within an organisation’s marketing team or department and use well developed marketing and communication skills and knowledge based in a wide variety of contexts. It is also suitable for candidates planning to establish their own company. Candidates will learn how to research, present and debate ideas, analyse the market and customer behaviour, promote products and services, develop and apply marketing communication as well as develop general supervisory skills. This course will provide them also with the opportunity to obtain knowledge and skills to apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources. It will allow them to provide leadership guidance to others with limited responsibility for the output of others.
SKILLS & JOB OUTCOME
Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:
- Sales Representative
- Public Relations Officer
- Product Officer
- Marketing/Communication Team Supervisor
xUNITS FOR BSB42415 – CERTIFICATE IV IN MARKETING AND COMMUNICATION
BSBCMM401 Make a presentation
BSBCRT401 Articulate, present and debate ideas
BSBMGT407 Apply digital solutions to work processes
BSBMKG417 Apply marketing communication across a convergent industry
BSBMKG418 Develop and apply knowledge of marketing communication industry
BSBCUS401 Coordinate implementation of customers service strategies
BSBMKG401 Profile the market
BSBMKG413 Promote products and services
BSBMKG419 Analyse consumer behaviour
BSBRES401 Analyse and present research information
BSBWRT401 Write complex documents
BSBRSK501 Manage risk
xDURATION & COST
52 Weeks / 4 terms
xPRE-REQUISITES FOR QUALIFICATION LEVEL
In reference to the Business Services Training Package policy on pre-requisites the Australian Academy of Commerce endeavours to bring the candidate to an appropriate level matching their skills, attributes, experiences and potential. In determining whether a candidate has the required competency for entry, the full requirements of the competency standards of the qualification are considered. These include underpinning knowledge and skills, the language, literacy and numeracy requirements and the levels of attainment of the Key Competencies with the corresponding Performance Levels of each unit of the qualification. The determination of entry requirements and progression between levels are assessed by the Principal &/or the Academic Consultant.
The Academy ensures that all qualifications lead to a work outcome with the broadest possible combination of skills and attributes for maximum employability in the business sector.