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Diploma of Marketing and Communication

BSB52415 (CRICOS 091982C)

THE QUALIFICATION

This qualification applies to individuals with a sound theoretical knowledge base in marketing and communication and who demonstrate a range of managerial skills to ensure that functions are effectively conducted in an organisation or business area. Typically they would have responsibility for the work of other staff and lead teams.

JOB COMPETENCIES

This course has been designed for people who want to work within an organisation’s marketing and communication team or department. It is also suitable for candidates planning to establish their own company as a small business proprietor or work in a managerial capacity within an organisation. Candidates will learn how to evaluate marketing opportunities and interpret marketing trends and developments, establish and adjust the marketing mix, develop a marketing communications plan and plan social media engagement, implement a marketing solution and review marketing performance as well as develop general managerial skills.

SKILLS & JOB OUTCOME

Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:

  • Marketing Manager (with work experience in sales)
  • Marketing Team Leader
  • Product Manager
  • Public Relations Manager

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UNITS FOR BSB52415 – DIPLOMA OF MARKETING AND COMMUNICATION

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Core Units

BSBMKG507  Interpret market trends and developments  

BSBMKG523  Design and develop an integrated marketing communication plan  

BSBPMG522  Undertake project work  

Elective Units

BSBMKG514  Implement and monitor marketing activities

BSBMKG501  Identify and evaluate marketing opportunities

BSBMKG502  Establish and adjust the marketing mix

BSBMKG515  Conduct a marketing audit

BSBADV507  Develop a media plan

BSBMKG527   Plan social media engagement

BSBLDR502  Lead and manage effective workplace relationships

BSBMKG609 Develop a marketing plan

BSBPUB504  Develop and implement crisis management plans

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DURATION & COST

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104 Weeks / 8 terms

$14,000

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PRE-REQUISITES FOR QUALIFICATION LEVEL

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In reference to the Business Services Training Package policy on pre-requisites the Australian Academy of Commerce endeavours to bring the candidate to an appropriate level matching their skills, attributes, experiences and potential. In determining whether a candidate has the required competency for entry, the full requirements of the competency standards of the qualification are considered. These include underpinning knowledge and skills, the language, literacy and numeracy requirements and the levels of attainment of the Key Competencies with the corresponding Performance Levels of each unit of the qualification. The determination of entry requirements and progression between levels are assessed by the Principal &/or the Academic Consultant. The Academy ensures that all qualifications lead to a work outcome with the broadest possible combination of skills and attributes for maximum employability in the business sector.

The entry requirement for this qualification is completion of the units which comprise the core from the Certificate IV in Marketing and Communication in the Business Services Training Package BSB.