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BSB52415 Diploma of Marketing and Communication
(CRICOS 091982C)
This qualification applies to individuals with a sound theoretical knowledge base in marketing and communication and who demonstrate a range of managerial skills to ensure that functions are effectively conducted in an organisation or business area. Typically they would have responsibility for the work of other staff and lead teams.
This course has been designed for people who want to work within an organisation’s marketing and communication team or department. It is also suitable for candidates planning to establish their own company as a small business proprietor or work in a managerial capacity within an organisation. Candidates will learn how to evaluate marketing opportunities and interpret marketing trends and developments, establish and adjust the marketing mix, develop a marketing communications plan and plan social media engagement, implement a marketing solution and review marketing performance as well as develop general managerial skills.
Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:
Core Units | Elective Units |
BSBMKG507 Interpret market trends and developments | BSBMKG514 Implement and monitor marketing activities |
BSBMKG523 Design and develop an integrated marketing communication plan | BSBMKG501 Identify and evaluate marketing opportunities |
BSBPMG522 Undertake project work | BSBMKG502 Establish and adjust the marketing mix |
BSBMKG515 Conduct a marketing audit | |
BSBADV507 Develop a media plan | |
BSBMKG537 Develop a social media engagement plan | |
BSBLDR502 Lead and manage effective workplace relationships | |
BSBMKG609 Develop a marketing plan | |
BSBPUB504 Develop and implement crisis management plans |
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