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BSB50620
Diploma of Marketing & Communication
CRICOS Code 111921B
Take your marketing expertise to the next level with the Diploma of Marketing and Communication. Designed for individuals with foundational marketing knowledge, this course delves into campaign planning, market research, branding, and persuasive communication. You’ll gain the skills to develop and implement strategic marketing initiatives across multiple platforms, making you a valuable asset in advertising agencies, corporate marketing teams, and digital media.
DURATION
24 months
8 terms
NEXT INTAKE
April
4 intakes per year
STUDY MODE
Blended
2 days per week
COURSE FEE
$1,250 per term
$10,000 AUD total
WHO IS THIS COURSE FOR?
This qualification is suited for individuals who have a sound knowledge base in Marketing and Communications and are seeking to develop the skills and knowledge to manage a team conducting marketing campaigns. This course offers a practical understanding of marketing communication planning, marketing audit, financial management and customer relationship management. Typically, they would have the responsibility of managing the work of other staff and be able to lead teams effectively.
ENTRY REQUIREMENTS
To enrol in this course, candidates must have either successfully completed the BSB42415 Certificate IV in Marketing and Communication or have 2 years equivalent full-time relevant work experience.
Additionally, applicants may have previously completed the following units:
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BSBCMM411 – Make presentations
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BSBCRT412 – Articulate, present and debate ideas
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BSBMKG433 – Undertake marketing activities
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BSBMKG435 – Analyse consumer behaviour
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BSBMKG439 – Develop and apply knowledge of communications industry
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BSBWRT411 – Write complex documents
General Entry Requirements:
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Students must be 18 years of age or more when commencing the course
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IELTS 5.5 with no individual band less than 5.0 (or equivalent) and at minimum;
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Year 12 Certificate (or equivalent)
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Applicants who cannot provide both a minimum of a Year 12 will be required to undertake LLN testing prior to receiving an offer.
UNIT LIST
5 Core Units + 7 Elective Units
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